Packaging design is not a personal artistic exercise and is not done for the sake of the creative act. It is a tool that must support the brand, its attributes, and the previously thought out business strategy.

No matter how hard we try, we can never be well enough prepared to face a crisis. One of the main reasons would be that any crisis comes with many uncertainties and changes that are difficult, if not impossible, to anticipate.

The special things that come to light are the creation of extraordinary people. Today, the colleague of the day is Ruxandra Trică, Senior Brand Consultant.

In branding, change is a concept that we operate with quite often, especially when it comes to rebranding and brand rediscovery processes.

After winning gold at Transform Awards Europe 2023 with the Adams Supplements project, we are delighted to learn that 4 of the identities we have recently developed are featured in LogoLounge Book, issue 14.

The special things that come to light are the creation of extraordinary people. Today, the man of the day is Andrei Dobre, Online Brand Manager

The instant appeal that brands carry with them is largely due to the story behind them. What does this social media story mean?

The challenge for brands is to find ways to use the digital environment to enhance their authenticity.

We go back many years ago and see that music followed a simple route: artists created it, fans enjoyed it. I went to concerts. I didn't always find cassettes with new albums.

People love to go shopping. Shopping means more than the need to fill the pantry with lots of goodies. Some seek novelty and inspiration, others...

The technology developed over the past 30 years has led to increased productivity, the supply of products and services, the removal of barriers between countries.

If you are at your first startup, the concept of branding can certainly intimidate you, especially if you have never had the opportunity to go through such a process before.

There are many indicators that can be tracked and reported to identify the results of a brand's content marketing actions. However, since there are many specific data and information, they must be filtered and interpreted appropriately, taking into account the objectives set and in a language accessible to the person to whom these results will be presented.

New consumers, Millennials and especially the Generation Z that follow them, have grown up in a world where the differences between offline and online are almost imperceptible. For them there is no longer a barrier between the digital world and the physical world. It seems natural to them, perhaps even mandatory, that the online experience continues offline and vice versa.

It's a phrase that we at Brandfusion often use to describe what we do. But in our field of branding, assessing the value and impact of work is perhaps the most difficult thing to do.

Jonah Berger, a marketing professor at the Wharton School, once said, “Virality isn't born, it's made.” In other words, no brand is born with the ability to viralize, and viral marketing can be thought, planned and put into practice by any brand.

In his book Predictably Irrational, Dan Ariely tells about a phenomenon that we see as enlightening in terms of the relationship of Romanian entrepreneurs with their brands and their weight in making a change.

Memorable, easy to individualize among competitors, and pleasant as a sound — these are the main criteria we all know a brand name must meet.

The special things that come to light are the creation of extraordinary people. Today, the colleague of the day is Elena Dumitru, Brand Designer

Visual identity answers questions that customers and consumers ask about a business or product

Brand promise is perhaps the most used phrase in branding, used by all brand consultants and ambiguous for most clients.

For your brand to turn into a well-designed machine that gives your business a competitive advantage, you just need to know which buttons to press.

The retail industry is undergoing major transformations in recent years, due to the digitalization and acceleration of e-commerce, changes in purchasing habits and consumer preferences, as well as social, cultural, political and economic phenomena that directly influence it.

Imagine that your brand participates in a rally every day, the goal of which is to win the attention of the consumer.

Today's brands are flexible, agile and easily adapt to the needs of the modern consumer. This is because they know how to correctly assess their status and make the right decisions, thinking about the future of the business.

Because inspiration comes from the most varied sources and, above all, from different people, we thought of creating the Things We Love series.

The importance of the brand has increased in recent years in Romania, even if we are talking about a relatively recent history of the private business environment.

Persoanele născute după anul 1980, cunoscute ca millennials, sunt o generație tânără ce a crescut într-o lume în care Internetul a devenit o parte importantă din viața lor.

When we say May, we say Cannes. Every year, on the red carpet of the legendary Cannes Film Festival we meet the most admired luxury brands of the moment.

Whether your business is a growing start-up or has recently gone through a rapid sprint branding process, the next step is to take the steps necessary to register and protect it in the territory where it operates.

Even before I knew what graphic design meant, I was captivated by the shapes of letters and their expressiveness.

Millennials, also known as Generation Y, are the ones who have revolutionized the world of business and, by extension, branding. They have different attitudes and values and question everything. They are the generation of WHY.

The novelty of the online environment compared to any other type of media is that it provides quick access to millions of consumers in different geographies.

In the complex and dynamic world of graphic design and branding, the first rebranding of a company represents a unique journey for both the design team and the clients.

Peter L Phillips, a veteran of contemporary design, uses a highly suggestive comparison in his book Creating the perfect design brief to illustrate the context in which design and designers are viewed by customers.

Unlike other vectors, it is the product that can convey in a more concrete form the idea of the brand.

Nowadays, brands are under fantastic pressure to constantly increase the amount of content, to use multiple channels, from blogs, websites to social media and many more that have just been born.

The special things that come to light are the creation of extraordinary people. Today's man of the day is Stefan Ferencz, Brand Design Director

Faced with the need to navigate the complexities of today's business reality, brands must embrace a strategic, authentic and innovative approach.

Brands are increasingly involving the consumer in creating their stories. From creating relevant content to an entire interactive experience with the brand. A kind of story told to friends. That is, new.

We invited our colleague Stefan Ferencz, Brand Design Director, to share some thoughts about what it means to participate and win in such a competition...

The name change reflects the vision of the technology division to dedicate its service portfolio to eCommerce solutions and become the partner in digital transformation for all types of businesses

Circular design in branding integrates the principles of circular economy to reduce waste and maximize long-term value. This approach involves the use of renewable materials, recycling and optimization of resources, having a positive impact on both the environment and the brand's relationship with consumers.

A single century was enough to radically transform the concept of beer: thus making the transition from locally produced beer, by small breweries, with or without a multitude of ingredients...

Every time I am put in the position of explaining what I do as a graphic designer in a branding agency, I am immediately labeled as a creative, talented man and with a developed artistic side.

In any organizational rebranding process, a particularly important moment is when we establish the positioning of the new brand

In an interview with IQads, we answered a few questions about trends in branding.

The special things that come to light are the creation of extraordinary people. Today, the man of the day is Adrian Boc Digital Brand Manager

It is clear that social media has changed the way consumers communicate and interact with brands. Anyone can express their opinion about a brand, product or service, on their personal blog, on Facebook or wherever they want

Naming is one of the most difficult parts in a rebranding process for both the company and the brand consultants.

The last few months have opened up a new world for certain categories of consumers, from browsing the web more and interacting with their favorite brands to the first online order placed or offering online feedback.

From June 2025, the European Accessibility Act requires companies to create digital products and services that are accessible to all. Beyond the legal obligation, accessibility expands the audience, improves the user experience and strengthens brands. Inclusive design is not only ethical, but also essential for the future.

I am part of the generation that began their journey to adulthood at a crucial moment in our modern history.

The special things that come to light are the creation of extraordinary people. Today's man of the day is Oana Raitmaer, Financial & Logistics

Whether it's B2C or B2B, content marketing can be a great way to get customers and keep existing customers loyal.

The brand, however, is the asset that, managed efficiently, appreciates its value over time. Take a moment to reflect on the future of your brand.

After learning in Part I of this article what defines Millennials, what their expectations are and the relationships they define with brands, we will continue to present 6 best practices identified by us at the level of packaging design for millennials.

In a world where everything changes at lightning speed, the heritage of a brand gives consumers stability. The more we move towards a digital and virtual world, the more nostalgia grows for the times when things seemed simpler, more palpable.

The winners of the 14th edition of the Transform Awards Europe were announced at the ceremony held on 22 March in London.

Nowadays, when most social platforms have the option of 'business page', you inevitably wonder if you need a website as well.

Today, consumers are connected daily, split their attention between at least two devices, and have access to any type of information.

The branding process involves change. It's about a new way of showing yourself to the world, relating to those around you, or getting things done.

In a world marked by economic exchanges, companies that let themselves be driven by a cause above financial results, are the “rare avis”.

If a business were a person, its brand would be the personality, and the clothes the style. So how do you stay current in an ever-changing world...

The special things that come to light are the creation of extraordinary people. Today's Man of the Day is Oanna Turta, Senior Brand Designer