We merge ^creativity, ^{strategic rigor}and
^{design thinking}, to bring to light
what makes a brand more valuable.

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What makes us unique?

We discover the value
‍^{that makes the difference}

Our Team
‍‍‍^{makes a difference}

We skillfully use what we have practiced for a long time: branding.

We have acquired a unique style of combining creativity, rigor and method.

We make customers want more from the brand.

We turn even a banal brand into a star.

Mona Ursu

Chief Executive Officer

Ștefan Ferencz

Brand Design Director

Ruxandra Trică

Senior Brand Consultant

Oanna Turtă

Senior Brand Designer

Adrian Boc

Digital Brand Manager

Andrei Dobre

Online Brand Manager

Elena Dumitru

Brand Designer

Rareș Coban

Brand Designer

Ruxanda Achirei

Finance & Logistics

Oana Raitmaer

Financial & Logistics

what do we do?

We build methodically around
^{discovered value}

Strategies

We team up with leaders of organizations to create a clear vision together and define the strategy by which the vision can be put into motion.

The strategy answers the essential questions on which a business is based - WHY, HOW and WHAT -, WHY does the business exist, or what are its impact and contribution above financial results, HOW it does things differently, what it has concrete to offer. It is the foundation on which the brand is built and is the source of inspiration for all its forms of expression and action, such as name, visual identity, communication, etc.

Brand Communication

Verbal Identity

Brand Name

Brand Positioning

Brand Audit

Through design, we develop the visual identity of the brand, the element through which it will become “palpable” and communicate with its audiences in a way that is easy to identify and recognize.

A strategically drawn visual identity puts the brand's story at the forefront, gives it style and consistency. Each element of a visual identity (logo, letter character, color) is designed to preserve its integrity and to emphasize the uniqueness of the brand, regardless of the possibilities of presentation: print, digital, video, etc.

Packaging Design

Visual Identity

Together with organizations, we create programs and tools through which we engage internal audiences in activating the power of the brand and developing a culture around it.

When the brand puts its mark on the organization, all its actions are aimed at reinforcing its culture and reflecting the promise of value it makes to current and future employees. Thus, the brand plays a key role in attracting and retaining talent, as well as ensuring an authentic and relevant experience for the employee.

Culture of the Organization

Internal Alignment

Construim soluții pentru
contexte diverse de business

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We merge creativity, strategic rigor anddesign thinking, to bring to light what makes a brand more valuable.