We merge creativity, strategic rigor and
design thinking, to bring to light
What makes a brand more valuable.
Strategies
We team up with leaders of organizations to create a clear vision together and define the strategy by which the vision can be put into motion.
Understanding the current state of the brand, market, audience and competition is the foundation of creating an effective brand strategy. This stage involves internal brand audit, desk research and audience analysis.
Internal Brand Audit
In the case of rebranding a company, we facilitate the conduct of an online survey in which the entire organization is invited to participate and analyze the data obtained from it, in order to assess employees' perceptions of the brand and internal communication.
Desk Research
We study the industry in which the brand operates to identify its trends and characteristics and analyze the marketing content communicated by competitors and their positioning messages.
Audience Analysis
By conducting in-depth interviews with current customers/consumers of the brand, we obtain demographic, psychographic data, about their needs and expectations. At the same time, we organize an internal workshop with the brand team involved in the project to explore and define the profile of the target audience.
Growing a brand and ensuring its sustainable development requires a clear roadmap, identifying the competitive advantage and defining the brand's value proposition.
Brand Roadmap
We facilitate an internal workshop with the project team, in order to establish the pillars of action on which the Brand Roadmap is built for the growth and development of the brand in the medium and long term: vision, mission, purpose, values. In the case of rebranding a company, we correlate the information from the workshop with the data obtained from the online survey.
Competitive Advantage
Together with the project team, we correlate information about how the business operates and what it does to generate value for its client, with competition data from desk research, to identify the key differentiators of the brand and designate the central one.
The Unique Value Proposition
Together with the project team, we formulate the Unique Value Proposal of the brand around the unique benefit and value offered to the customer, which will act as an engine in creating the internal and external experience with the brand.
Identity
We develop the identity of the brand, the element through which it will become “palpable” and communicate with its audiences in a way that is easy to identify and recognize.
Taking as inspiration the pillars of the strategy defined in the previous stage, the elements of the brand identity are created and refined through a collaborative process involving creativity and feedback.
name
We analyze the industry of which the brand belongs and its trends in naming. We go through brainstorming sessions to generate potential names that meet the criteria agreed with the project team. We conduct desk research and analysis on the short list of proposed candidates, in order to primarily assess their eligibility for registration as a trademark.
Logo Design
We analyze the logos of major competitors in the brand category and its characteristic visual elements. We develop concepts for logo design that reflect the positioning and values of the brand, while taking into account the environments and contexts in which it will be used, to ensure optimal visibility.
Tone of Voice and Messages
We define the language style, vocabulary and tone of voice used in communicating with the brand's audience. Based on these elements, we create a comprehensive guide of rules and examples of brand message wording for various content typologies and in different communication contexts.
Consistent application of brand identity, across all channels (internal and external) and in all materials that contribute to the brand experience, is crucial. The entire identity developed, will be structured and organized in the form of the brand manual, to ensure its uniformity and consistency.
Collateral Materials
We conceptualize and develop, in harmony with the new brand identity, templates for the agreed administrative and communication materials (brochures, business cards, posters, cars, etc.), ensuring visual coherence and brand messages.
Digital Presence
We design and develop the brand's website and other online platforms ensuring an interface (UI) design aligned with the new visual identity and a superior user experience (UX). At the same time, we create digital content for communication in Social Media, reflecting the brand's strategy and identity.
Internal Alignment
We develop ideas, materials and brand engagement actions to convey to the people of the organization the new brand identity, inspire them to change and facilitate the correct application of the Brand Roadmap in all aspects of their work and internal collaboration. We also develop the employer brand message for attracting and retaining talent and create the design of environmental branding elements.
Brand Book
We equip the organization with a complete brand manual, which includes elements of brand strategy and identity, together with rules and examples of the correct application of visual and verbal style in various communication materials and contexts.