The instant appeal that brands carry with them is largely due to the story behind them. What does this social media story mean?

Whether it's B2C or B2B, content marketing can be a great way to get customers and keep existing customers loyal.

It is clear that social media has changed the way consumers communicate and interact with brands. Anyone can express their opinion about a brand, product or service, on their personal blog, on Facebook or wherever they want

There are many indicators that can be tracked and reported to identify the results of a brand's content marketing actions. However, since there are many specific data and information, they must be filtered and interpreted appropriately, taking into account the objectives set and in a language accessible to the person to whom these results will be presented.

We go back many years ago and see that music followed a simple route: artists created it, fans enjoyed it. I went to concerts. I didn't always find cassettes with new albums.

The novelty of the online environment compared to any other type of media is that it provides quick access to millions of consumers in different geographies.

The last few months have opened up a new world for certain categories of consumers, from browsing the web more and interacting with their favorite brands to the first online order placed or offering online feedback.