The Business Challenge
The student dormitory market in Bucharest is characterized by a significant shortage of places, and competition comes from three directions: state hostels, private apartments and other private dormitories. Each of these has specific advantages and limitations, but none manages to fully address the real needs of students: safety, modern facilities, active community and emotional support.
West Gate Studios has identified an essential opportunity: to be more than an accommodation space. The brand started from the idea that the student years are critical for the personal and professional training of young people. Therefore, the challenge was how can West Gate Studios differentiate itself in a saturated market by addressing the real needs of students and parents.
Branding solution
We built our brand strategy based on close insights about residents and parents. From the need for autonomy, integration and comfort, to the constant concern for safety and development, all have been integrated into the WGS strategic platform. The positioning of the new brand, to be a catalyst for development, reflects the role that the brand assumes: to inspire, support and accelerate the personal, academic and social transformation of its residents.
Thus, West Gate Studios becomes more than a dormitory and sees students not just as mere residents, but as young people with huge potential who are in a place where that potential can take shape. With a vibrant community, modern amenities and events that encourage connection, West Gate Studios provides authentic support for every resident to build their future with courage and courage.
The visual identity was designed to reflect the brand's values of innovation, development and human character. The color palette balances optimistic and warm tones, and the graphic symbols express the idea of community, evolution and support. The visual elements are adaptable and coherent, supporting communication through all channels and points of contact.
