Evera

The Business Challenge

Following the development of products dedicated to health and hygiene and the launch of wet wipes production, the company needed a brand capable of building a relevant relationship with the modern family and supporting the development of an extended product range. The new brand had to convey safety and effectiveness while also standing out in a crowded category through a fresher, more accessible personality, closer to consumers’ lifestyles. At the same time, the identity needed to be flexible enough to allow for expansion into multiple categories within personal hygiene and home care.

Branding solution

We began the branding process by looking at the consumer profile and the way they organize their everyday life: an active consumer who cares about hygiene and health, for whom efficiency and organization are essential to making room for quality time with family. We identified an opportunity to build a brand that transforms hygiene from a constant concern into a simple, quick, and effortless gesture.The new brand’s positioning was built around the idea of “Refreshing your worries”, capturing both the functional benefit of the product and the emotional benefit it can bring to consumers’ lives. Evera thus becomes the hygiene brand for a fresh, carefree day, a small cleansing gesture that lets you refresh the things occupying your mind and move on. “Fresh. Simple. Carefree.” becomes the expression of this promise and the verbal framework supporting the brand’s personality. We created the name Evera: simple, memorable, and easy to use across an extended product range, aligned with the positioning and the brand’s ambition to become a natural companion in everyday routines.When it came to the visual identity, we focused on creating a friendly, fresh universe capable of simultaneously conveying effectiveness, simplicity, and a sense of freedom from everyday worries. The central element of the logo is a smile-shaped graphic device that refers, on the one hand, to the swipe gesture associated with cleaning and, on the other, to the sense of wellbeing and the smile that appears when a worry disappears. The identity was designed from the outset with a high degree of versatility, allowing the graphic system to support both the wet wipes range and future product categories within personal hygiene and home care.For the packaging design, we developed a complete visual master designed to work coherently across multiple product categories and packaging formats. The visual approach balances graphic elements and information, resulting in a fresh, clear, and neutral look that can be easily adapted across a diverse range. Subtle graphic details reinforce product benefits in a compelling and easy-to-understand way, while information is highlighted and segmented into distinct areas for quick and intuitive reading. With the new Evera identity, we built more than a wet wipes brand: a hygiene product universe dedicated to active families, putting efficiency in service of one simple goal - fewer worries and more time for what matters.