Riviera Works

Started from the desire of a Romanian entrepreneur to create a company that offers local brands, focused on the diverse and ever-changing needs of Romanians, the Riviera brand has developed strongly in the 15 years of its existence, reaching to be active both in the market of tools, tools and parts intended for many professional areas of manufacturing, as well as in broader categories such as microfarms, agriculture, landscaping and construction. The company's products are available in the local market through its own brands Blade, Total, Wolfson, Professional Housekeeper, Kamrad and Synchromate.

The Business Challenge

Riviera's rapid expansion into different product categories, marketed through multiple own brands, has created the need for a clearer definition of a corporate brand that unifies this diverse portfolio and enables a coherent presence and communication across the company, both in communication to internal and external teams, to B2B customers.

The owners of Riviera Works wanted to ensure that through the new corporate brand they could make visible the existing business know-how and the constant effort to meet as many of the requirements of business partners as possible and thus appealed to us to match the corporate brand to the specifics of the category and type of audience.

The strategic approach

In the beginning of the strategy phase, we aimed, first of all, to learn more about the category and about the target audience - the business partners that lead to the development of the company. At the same time, we wanted to understand what key benefits and peculiarities they pursue, as well as what common perceptions and attributes already indirectly offer existing product brands. Once defined, these coordinates provided the foundation for the Riviera Works brand and served as the inspiration for its new identity.

Branding solution

Visual identity

We imagined the Riviera Works brand as a reliable brand for any business partner, a brand that is truly connected to its technical category and that can quickly adapt to changes in the market. Starting from the entrepreneur's business vision, we set ourselves that the new brand should have as its core the process, the “journey “continues towards better results through the accumulation of know-how step by step, just like in a DIY activity.

The proposed symbol combines a vigorous font with simple, technical graphic shapes with oblique lines to convey dynamism. Straight, clear angles pencil in a sturdy symbol that showcases confidence, strength, and safety. The blue color is related to the category, being a classic color for the typology of technical products.

We chose dynamic photos that capture the products in motion and in direct relation to those who use them every day. At the same time, they are integrated into communication materials in different ways and angles to emphasize dynamism and allow the use of diverse brand content.

Web site

The next step in the branding process was the development of the Riviera Works B2B platform design, starting from the visual identity generated, the product typology and the business model used. We pursued and prioritized a simple navigation among products, the layout of multiple information in the most airy way possible and an intuitive and fast order flow, specific to B2B recurring orders.