A new brand of sports nutrition supplements designed for consumers with an active and busy life, but aware to what they consume. In a crowded and intimidating category, both in complexity and communication, the new brand comes to change the rules of the game. Through clean and healthier recipes, Imbold wants to give to the "ordinary" Millennial that confidence needed to support his active lifestyle.
We had to think of a branding solution that responds to more business-specific needs at the start of the road: "How can you get into a crowded category, dominated by strong brands?" or "What brand features must capture the brand identity in order to attract the target's attention?"