Based on the business vision and the digital, dynamic and inclusive nature of the brand, we shaped the brand identity through abstract and minimalist graphic elements designed to convey both the financial strength and the modern and innovative approach of the brand. The colours chosen - shades of blue, purple and silver - add a touch of sophistication and professionalism, highlighting both the seriousness and confidence as well as the digital and futuristic values of the brand.
The central element of the logo, the number 33, graphically arranged as "to the power of 33", becomes a symbol of exponential power, signifying not only the name of the brand, but also its essence - a partnership with the potential to grow at full power.
Overall, the Capital 33 branding process was not just an aesthetic exercise, but an investment in building a solid and authentic reputation in the financial world. Through attention to detail, clear expression of values and the creation of a coherent identity, Capital 33 has been able to carve out a distinct place for itself in the corporate finance landscape, defining itself as a secure, confident and innovative force.