The challenge was to develop a new product brand that could be easily communicated online in the context of the COVID-19 pandemic and the constant growth of online sales, targeting a new category of users and launching new products for micro-farms. The new brand developed, Wolfson, a young and modern brand in the category, allowed the company to expand its business, both in terms of sales and sales channels, being a success online.

In the strategy phase, the focus was on understanding the category and the target audience, including people passionate about agriculture, DIY, or micro-farms. The next step was to understand the key benefits and peculiarities they seek for each product type, as well as the common perceptions and attributes found in the category. This approach served as the basis for the Wolfson brand's identity expansion and the development of packaging and external communication materials.

We proposed a strong, modern, and trustworthy brand that can add value to any consumer in the target audience, aligned with the technical category, and quickly adaptable to market changes. The graphic style proposed combines a play of clear colors with vigorous fonts and simple, technical graphic shapes with oblique lines to convey dynamism, power, and safety. The orange color is classic for technical products.

Dynamic photos were chosen, showing the products in motion and directly related to those who use them daily. They are also integrated into the communication materials in different ways and angles to accentuate dynamism and allow for diverse brand content. The master created allows the company to launch and test new products easily in the market.