The challenge was to develop a new product brand that could be easily communicated online in the context of the COVID-19 pandemic and the constant growth of online sales, targeting a new category of users and launching new products for micro-farms. The new brand developed, Wolfson, a young and modern brand in the category, allowed the company to expand its business, both in terms of sales and sales channels, being a success online.
An agile branding solution
5, 4, 3, 2...1 START!
A powerful brand for DIY & Garden enthusiasts
Riviera Works is one of the important players in the local DIY & Garden category in the domestic market, and Wolfson is one of the exclusive product brands introduced in recent years by the company to demonstrate its business know-how and communicate its constant effort to meet as many of the end customers' needs as possible.
Brandfusion was approached to align the brand with the category's specifics and target audience.
Our involvement in the project resulted in:
\ Identification of the consumer profile and the central need in relation to the category
\ Extending the brand's visual identity and defining a master packaging
\ Implementation of product packaging for multiple categories
\ Development of external brand communication materials