It’s often said that that projects start from the spark of a vision. Dr. Enayati’s entrepreneurial project is living proof of that theory. His bold and humanistic vision has shaped more than a hospital, more than medical center or a residential center for seniors. That inspired us to interpret this project as a complete care destination for senior citizens, incorporating multiple services and facilities from different suppliers and partners.
An agile branding solution
5, 4, 3, 2...1 START!
Visionary Branding Ideas Come to Life
In Romania, the number of elderly people in need of medical care is increasing (60% of the country's population will be over 60 in 2060 according to Eurostat).
However, senior patients are affected by the inability of the public health system to provide the necessary services and the lack of private units to focus on their needs. This was the opportunity for Dr. Wargha Enayati, who set out to develop a revolutionary idea: a medical campus that would offer integrated services to patients, especially the elderly.
The Place that Treats Health with Respect
The entrepreneur’s wish to provide senior citizens with professional healthcare that would bring them energy and vitality was our inspiration for the brand idea: Respect for health. We believe that, no matter our life stage, health is something we should all have access to and enjoy with the utmost dignity.
A Symbol Of Continuity
We have designed the brand identity to convey the idea of continuity and extended wellbeing, by using a dynamic symbol, the geometry of which, although rectangular, allows a smooth continuous rotation. The symbol generates a unique visual language for both external and internal communication. The color palette combines the medical profile of the brand with the one of residential space and conveys the high quality of services provided.
We have used the brand identity to generate an integrated brand experience, starting with the physical space and moving on to all the communication touch points (website, presentation brochure, etc.)
\ A brand that makes an innovative idea tangible
\ A powerful name to support business aspirations
\ A unique identity ready to ensure visibility
\ A clear, differentiating and coherent brand expression
\ A brand architecture to support business growth and expansion