Organik.ro is one of the first Romanian eCommerce websites selling bio cosmetics. The company gained customers’ fidelity with an extensive product range and increased carefulness in selecting the products. According to Euromonitor 88% of Romanian believe that their health is directly influenced by what they eat. With this and a lot of market know how, Organik.ro decides to enter a new market category - bio food and food supplements and to open the first brick and mortar location to interact with their customers.
Besides the short term opportunities, the entrepreneurs had a bold vision for the business: to transform it into the go-to-place for a healthy lifestyle, something they also live by. To do so, they needed a brand that will allow the business to extend to new categories, even between products and services.