When you meet people who want to build something truly important for others, the chance to help them bring it to life becomes a reward itself. This is how we could briefly describe the experience we shared with Roxana and Mădălin Margan, the founders of Oncochain, one of the most ambitious and promising tech startups in Eastern Europe in the medical field. They aim to develop a research platform to facilitate collection of real-world data and provision of value-based care in oncology.
Given the complexity of the connections and exchanges of information between those involved in oncology - patients, doctors, treatment clinics, research institutions, the pharmaceutical industry, authorities, etc. -, as well as the shortcomings of the whole system in managing them efficiently, the Oncochain mission is as difficult as it is significant.
Therefore, the need for clarity regarding Oncochain's vision, its "speech", the promise of value it makes to its various audiences, determined us to carry out a process of building the brand foundation.