Over time, we have met people who feel the opportunities of the market, people who put their expertise at the base of a business idea, or people who turn their passion into the engine of business growth, such as Mihaela Zahariea, one of the founders of the Iedera business (“iedera” is the Romanian word for ivy). And what can benefit more the business than passion complemented by an agile business spirit, with a long-term vision, as it is the case of the second founder of Iedera, Mario Zahariea.
This is how the Iedera business started, by combining the passion for home decor and confidence in the potential of a growing industry, a growth encouraged both by the presence on the market of large local or international chains of specialized stores, and by the development of online retail. As most local businesses have adopted functional positioning messages, supported by the product portfolio variety or volume sold, the founders of Iedera came to us to find an answer to the question they considered essential for the future of their business:
"How can we build a prosperous business, conveying our passion for home decor to people, in hopes to feel authentic emotions in the spaces where they live?"