The Romanian market of natural handcrafted skincare products has made significant steps towards development in the last years. The absence of barriers and required standards to enter this category encouraged the local handcrafted production and led, at the same time, to a fragmented market, poorly differentiated through branding.
In this context, Crina Biro, the founder, with a professional background as chemical engineer, started manufacturing her own skincare products, firstly to provide her family with products that don’t affect skin’s natural balance. Subsequently, she wanted to offer the benefits of her products to more and more people preoccupied with maintaining a harmonious lifestyle. As a consequence, the need to create a brand that reflects her aspirations was born.