In a very dynamic category, one with a chaotic development and practices that are not always in favor of the people and the urban space, the initiators of the Evia project wanted to make sure that they were not doing "just another real estate project" like many others from the Romanian capital area and that everything will be done "right" from the start.
As the first real estate project in a series of other projects of the group to be launched in the coming years, it was important to find the right direction for the positioning and development of the brand identity in order to be starting points for both the current project and the future ones.