BF BOOSTER

An agile branding solution

5, 4, 3, 2...1 START!

OUR APPROACH

We bring new perspectives through design thinking, strategic rigor and creativity, to help businesses in vital moments in their evolution: laying the foundations, growth, transformation.

WE CREATE IMPACT THROUGH 3 ELEMENTS

STRATEGY

We team up with organization leaders to create a clear vision and define together the strategy by which the vision can be set in motion.

 

The strategy answers the essential questions on which a business is based - WHY, HOW and WHAT-, WHY the business exists, or what its impact and contribution are above the financial results, HOW it does things differently, the WHAT it has to offer. It is the foundation on which the brand is built and is the source of inspiration for all its forms of expression and action, such as name, visual identity, communication, etc.

vision can be set in motion.

 

The strategy answers the essential questions on which a business is based - WHY, HOW and WHAT-, WHY the business exists, or what its impact and contribution are above the financial results, HOW it does things differently, the WHAT it has to offer. It is the foundation on which the brand is built and is the source of inspiration for all its forms of expression and action, such as name, visual identity, communication, etc.

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Design

Through design, we develop the brand's visual identity, the element through which it will become "palpable" and communicate with its audiences in a way that is easy to identify and recognize.

 

A strategically drawn visual identity highlights the brand's story, gives it style and consistency. Each element of a visual identity (logo, font, color) is designed to preserve its integrity and highlight the uniqueness of the brand, regardless of the possibilities of presentation: print, digital, video, etc.

its audiences in a way that is easy to identify and recognize.

 

A strategically drawn visual identity highlights the brand's story, gives it style and consistency. Each element of a visual identity (logo, font, color) is designed to preserve its integrity and highlight the uniqueness of the brand, regardless of the possibilities of presentation: print, digital, video, etc.

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BRAND CULTURE IN ORGANIZATION

Together with organizations, we create programs and tools that engage internal audiences in activating brand power and developing a culture around it.

 

When the brand makes its mark on the organization, all its actions are meant to strengthen its culture and reflect the promise of value it makes to current and future employees. Thus, the brand plays a key role in attracting and retaining talent, as well as in ensuring an authentic and relevant experience for the employee.

culture around it.

 

When the brand makes its mark on the organization, all its actions are meant to strengthen its culture and reflect the promise of value it makes to current and future employees. Thus, the brand plays a key role in attracting and retaining talent, as well as in ensuring an authentic and relevant experience for the employee.

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Vital moments in business

New business

We lay the foundations of the brand, to communicate clearly and convincingly: who you are, what purpose unites you, what are your values, what is the promise you make to customers.

We lay the foundations of the brand, to communicate clearly and convincingly: who you are, what purpose unites you, what are your values, what is the promise you make to customers.

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Increase visibility

Starting from positioning, we make the brand visible through communication, in order to support the growth of its customer base, or the expansion of the business in new markets.

Starting from positioning, we make the brand visible through communication, in order to support the growth of its customer base, or the expansion of the business in new markets.

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Market adaptation

We reconfigure the portfolios, reposition the brand, prepare the communication with new customer segments, so that the business can benefit from the market opportunities.

We reconfigure the portfolios, reposition the brand, prepare the communication with new customer segments, so that the business can benefit from the market opportunities.

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Reinventing

When there is a new vision of business transformation, together we can articulate it, translate it into strategy and inspire the organization to give it life through its actions.

When there is a new vision of business transformation, together we can articulate it, translate it into strategy and inspire the organization to give it life through its actions.

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“The pure professionalism of the team members is warranted by a lot of passion and dedication, and that was why it was a real joy and pleasure to work with them”

A.G. Billig
Author

36 Sighișoara Street, Sector 2, Bucharest - See on map

office@brandfusion.ro

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