You are at the moment when you have to make your idea known so you'll get the vote of confidence of the target audience and of those who will be part of your team, or to attract investments that will support your further development.

Now you need to lay the foundations of your brand and turn your idea into a well-articulated, clear, convincing and future-ready business vision.

Your business is viable and has the potential to be scaled quickly and predictably. As you prepare to grow your customer base or enter new markets, there's a need to intensify your communication efforts to create visibility and notoriety around your brand. 

Now is the time to activate the market positioning of the brand and to highlight it through coherent and effective communication actions.

When you want to continue your evolution, it often becomes necessary to reconfigure your portofolio to meet new customer requirements or a different competitive landscape, reposition yourself or approach new market categories, or expand your business in more countries.

This is the right time to redefine your value proposal, so that the brand is relevant to both current and new audiences.

When the future of the business depends on new vision menat to maintain the development trajectory or to reinvent it, a great challenge becomes to maintain the harmony between the company's brand, its purpose, its values and the culture of the organization. 

Now is the time to align the company's brand and culture and integrate them at all levels of business to produce sustainable change.