Occultus

Occultus

When you have a name of great significance, the visual identity supports it with the same force

"When you have a name of great significance, the visual identity supports it with the same force”   

- Mona Ursu, Managing Partner

Context:

Occultus is a collection of Romanian blended, belonging to Senator Wine portfolio, from Cabernet Sauvignon, Merlot, Black Feteasca, Black Babeasca varities. 

Being a premium product, it was produced in a limited edition of 6532 bottles. The wine is primarily intended for the Chinese market.
We chose the symbol of a deer with several feet. The design is inspired by a Thracian vessel, of the 4th century BC, discovered in the Danube area and preserved today in the collection of the Metropolitan Museum of Art in New York. The symbol speaks both about tradition as well as about discovery.

Since the ancient times, people used mythical symbols to create representations of things they venerated, to which only the initiated had access to. We used the occult deer to illustrate the personality of a wine that ought to be discovered in time, drop by drop.

Industry:

Alcoholic Beveages / Wines

Services:

Packaging Design, Illustrations 

Results:

  • Associating the brand with a historic symbol, able to highlight the brand name
  • Developing a complex and refined visual identity, that conveys the correct product positioning within the premium category. 
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