When you have a name of great significance, the visual identity supports it with the same force
"When you have a name of great significance, the visual identity supports it with the same force”
- Mona Ursu, Managing Partner
Occultus is a collection of Romanian blended, belonging to Senator Wine portfolio, from Cabernet Sauvignon, Merlot, Black Feteasca, Black Babeasca varities.
Being a premium product, it was produced in a limited edition of 6532 bottles. The wine is primarily intended for the Chinese market.
We chose the symbol of a deer with several feet. The design is inspired by a Thracian vessel, of the 4th century BC, discovered in the Danube area and preserved today in the collection of the Metropolitan Museum of Art in New York. The symbol speaks both about tradition as well as about discovery.
Since the ancient times, people used mythical symbols to create representations of things they venerated, to which only the initiated had access to. We used the occult deer to illustrate the personality of a wine that ought to be discovered in time, drop by drop.
Alcoholic Beveages / Wines
Packaging Design, Illustrations