Glas Expert

Glas Expert

To win the Germans’ trust, you have to speak their language

Glas Expert does a very good job in glass processing industry. They meet the highest quality standards, above the ones of Romanian market. We created a clear, relevant symbol, that would help them position themselves as category experts. They now look rigorous and professional, at the level of German customers they are targeting’”

- Mona Ursu, Managing Partner 

Context:

Glas Expert is an authoritative voice within the glass processing market in Romania, with great ambitions to expand into foreign markets, especially in Germany. Present in Romania since 2002, the company has built a reputation for making anything out of glass, being the reliable partner for customers who want something truly special.

The project is built on the idea that Glas Expert people master the glass in a very professional manner. Their slogan, From better to best, captures the expertise and ambitious attitude and the team’s continuous desire for improvement. People who are prepared and reliable, who work everything perfectly, down to the smallest detail.

Hence the extremely rigorous identity, which is anchored in the language of the glass. The symbol comes from the hatch used in technical drawing for marking surfaces of glass, in order to enhance the degree of specialization of the company. Colors inspire glass. All communication is built on precision and style, to further demonstrate what glass can do in a certain space.

 

Industry:

Constructions / Glass Processing

Services:

Brand Strategy, Logo, Slogan, Communication Materials, Website Layout 

Results:

  • Assuming a core business idea
  • Expression of business core idea through logo and visuals
  • Relevant and differentiating positioning within the category
  • Consistency in communication style

 

Full
Full
Full
Full
Full
Full
Full
Wide
Square 1x
Full
Full
Square 1x
Wide
Full
Full
Full
Full
Full
Full
Full
Square 1x
Wide